Marina del Rey, Calif., May 3 (2000)--An environmental products retailer announces the launch of www.detox.org, a public-service informational website on how to sustain better health by avoiding and eliminating toxins from our bodies. "A growing body of medical research shows that people’s exposure to everyday toxins can play a major role in a host of chronic conditions and diseases including arthritis, PMS, skin problems and fatigue. And it’s not just physical health at risk: toxins can also depress our energy level, emotional well-being, and mental clarity. Fortunately, a cadre of leading clinicians has begun utilizing this research into the body’s natural detoxification processes to develop several simple steps to self-empowered health," said Domain Earth Vice President Gary Lewis.

"The Detox.org website launch happens to coincide with release of the movie, 28 Days, which brings us a humorous, inside look at the kind of place many people think of when they hear the word ‘detox,’–a place where celebs and others who can afford first-class treatment go to dry out — at least temporarily — from excess drugs and alcohol. It’s a good movie, probably the best of its kind since The Days of Wine and Roses," said Lewis.

"We’d like to make the point, however, that the film represents an extreme of ‘detox,’ because detox is literally for everybody, not just addicts." Lewis said. "Actually, organs like the liver, kidneys, intestines and even our skin are continually at work detoxifying our bodies, but in modern times these natural detox systems tend to get overloaded processing substances like caffeine, tobacco smoke, household chemicals, junk food, artificial additives, allergens, air pollution, pesticides, stress hormones, and even pharmaceuticals… — it’s a long list. Drawing on medical research and various health experts, Detox.org provides a practical roadmap on how to deal with this toxic overload in safe and gentle ways."

Lewis described most Americans as being "in-toxin-cated." "People generally think of the word intoxication to mean ‘drunk’ or ‘high,’ but, in fact, it means ‘poisoned,’" he said. "There are millions of people in this country whose diets, habits, health problems or indoor environments render them too tired to get out of bed in the morning. And after they do drag themselves out, they pour more chemicals into their bodies to get going–beginning with caffeine and refined sugar. So begins the day."

Lewis continues, "In pointing out this lamentable reality, I should hasten to add that we don’t preach asceticism at Detox.org. Rather, we teach how to moderate toxin intake and maximize the body’s effectiveness at eliminating toxins. The result we strive for is to help people be more vital, powerful, alive, healthy, in short — happy."

Incorporated into the approximately 100 pages of original content on the site are the wisdom of several MDs, Ph.Ds., N.D.s and well-known herbalists — all of whom are authors of recent books on subjects such as detoxification, rejuvenation and liver therapy. Concludes Lewis, "Our Detox.org website takes the best from these experts and gives it to the reader free of charge."

The Detox.org educational website is presented as a public service of Domain Earth Ltd., a socially responsible, environmentally conscious California-based Internet retailer of health and environmental products. Domain Earth’s flagship commercial website is www.domainearth.com.

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